Tuesday, December 12, 2006

Demetri Martin Likes it Handtossed



Demetri Martin is currently working with Microsoft on the Internet ad campaign Clearification, to promote the new platform Windows Vista. The web series has three episodes online now, with two more on the way this month, and then a final episode in January. The shorts feature Martin as an overly competitive douchebag who discovers he has a rare condition called HANDTOSS (Hyper-Achiever with No Direction and Tendency to Overcomplicate Situations Syndrome), and seeks help at the Institution for Advanced Personhood. It seems like an obvious ploy for Microsoft to match the underground comic talent found in Apple's horribly obnoxious campaign featuring Justin Long and John Hodgman, but it's still pretty amusing, as is the interactive Flash website featuring running commentary by Martin.

Demetri has been keeping busy lately, releasing a new CD/DVD (These Are Jokes), popping up as a "Trendspotter" on The Daily Show occasionally, and recently selling film pitches for Will and Moon People.

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